Some College Work Notes :)

Thursday 2/6/11 .

Had the day off college today so decided to go over to my mate Danielles and have a catch up with her. When we where having lunch I decided to go over some of my college work with her to see what she thought of some of my ideas for a copywriting exercise. I am going to present tomorrow a pitch for a mock project on a new campaign from “Lucozade Sport Hydro Active” me and my copywriting partner Megan have came up with a Gym concept showing the aims and benefits this product can give to any female or male who are looking for that extra tool to assist them in their gym routine.
My part in the development of the project is to come up with a story board and script for a TV advert while Megan is to produce a press advert and 6page billboard spread. The TV advert I produced is set with female thinking about the tiring effect of the gym then going into the gym and being introduced to the product, the end scene will show her feeling good and focused on her gym routing with the ended title of the product and its image. This work is to help us be more aware of working to a creative brief and pre-pair for our block assessment on the subject.

Later 2night I will also make a start on my corporate identity report where I will develop and produce a new approach for a upcoming organisation event/product. This will be my weekend workload although I am sure its going to be very productive to my progression in the subject with knowledge and understanding.

Overs

J…..

Quotes

“Tell me what company you keep and I’ll tell you what you are” Miguel de Cervantes (1547-1616) Spanish adventurer, author and poet

My book at the moment.

What I’m reading.

Only had the book for over a week and I’m half way through. So far I’m hooked. Twists and turns are consistent. Definitely a good read from what I can tell. Martina Cole ” The Family “

Tuesday In College……….

Today in college was a productive day , for my first class we usually have copywriting but today we had a guest speaker in from http://www.bbmc.co.uk to talk to us around the subject of copywriting.
We spoke about the nature of what a copywriter does in his line of work through the areas of; producing copy text, short/long copy, tagline’s and headings though the main part of their roles is to translate for the client into what will produce an affective campaign this in return being a success in either sales or awareness.
Also we spoke around the subjects of how we can manage our text from using longer structure’s of copy and shortening them by simply changing words and having a better effect in the end result.
In the talk today I have learned that listening is a key part to the role of a copywriter and reading various things can help improve my knowledge of language and tones.

Second class was corporate identity where we received results from our last assessment and collected homework from over the long weekend break.

Last class today was International marketing where we had been producing our first assessment in that class on the subject of a brief , while researching various markets across the world to produce a new marketing strategic for the client. After the submission the day was over……

….. 🙂

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